This past fall I photographed a catalog for a sportswear company. In the past most of the photos were done with available light, but for this year we really wanted to make the section openers stronger and more dramatic.
For the second photo I increased the power on the Ranger to make the background much darker, thus allowing for type to be placed in the final catalog.
When shooting with a client on location like this I use the Sony A7R and the Sony Smart Remote Control App to tether wirelessly to my iPad. It allows the client and art director to see what I am shooting, without using cables and a laptop which can be tricky outside in the sun.
For this shot I wanted the deep blue sky and the sun in the background without blowing out to far. So I use and Elinchrom Quadra Ranger with a bare head and set the exposure on my Sony a99 to 1/200 at f/22 using the Zeiss 24-70/2.8 lens. Thus allowing for a darker background with the strobe filling in and giving me a proper exposure on the model.
I recently had the chance to try out the Elinchrom Softlite & Grid Set. It comes in it’s own case with a grid and three different plastic discs in white, clear and gold. I mounted it on an Elinchrom ELC Pro HD 1000 monolight and took the photos above. Very snappy, clean light, and I am very pleased to have options with the swappable discs and grid spot. I am very pleased to add it to my lighting kit.