Catalog shoot

This past fall I photographed a catalog for a sportswear company. In the past most of the photos were done with available light, but for this year we really wanted to make the section openers stronger and more dramatic.

©Tony Gale

©Tony Gale

For this shot and the one below, highlighting the wool/leather jackets I lit the models with an Elinchrom Ranger with a Rotalux box from the left. On the right I had a Lastolite frame with a diffusion panel to cut the direct sunlight that was shining on the models.

Tony Gale - Game

For the second photo I increased the power on the Ranger to make the background much darker, thus allowing for type to be placed in the final catalog.

When shooting with a client on location like this I use the Sony A7R and the Sony Smart Remote Control App to tether wirelessly to my iPad. It allows the client and art director to see what I am shooting, without using cables and a laptop which can be tricky outside in the sun.

 

 

 

Runners

©Tony Gale

Model Jacqueline Dim ©Tony Gale

For this shot I wanted the deep blue sky and the sun in the background without blowing out to far. So I use and Elinchrom Quadra Ranger with a bare head and set the exposure on my Sony a99 to 1/200 at f/22 using the Zeiss 24-70/2.8 lens. Thus allowing for a darker background with the strobe filling in and giving me a proper exposure on the model.

©Tony Gale

Model Jacqueline Dim ©Tony Gale

©Tony Gale

Models Shoshanah Tarkow and  Jacqueline Dim ©Tony Gale

This was shot with the Sony a99 and Zeiss 24-70/2.8 using just the sun light

Testing the Elinchrom Softlite Reflector

©Tony Gale

©Tony Gale

©Tony Gale

©Tony Gale

I recently had the chance to try out the Elinchrom Softlite & Grid Set. It comes in it’s own case with a grid and three different plastic discs in white, clear and gold. I mounted it on an Elinchrom ELC Pro HD 1000 monolight and took the photos above. Very snappy, clean light, and I am very pleased to have options with the swappable discs and grid spot. I am very pleased to add it to my lighting kit.

 

Shot with a Sony a99 and Zeiss 85/1.4