Tear sheet from NY Moves magazine, Personal Chef Challenge. Shot at Sur La Table in Manhattan.
This past fall I photographed a catalog for a sportswear company. In the past most of the photos were done with available light, but for this year we really wanted to make the section openers stronger and more dramatic.
For this shot and the one below, highlighting the wool/leather jackets I lit the models with an Elinchrom Ranger with a Rotalux box from the left. On the right I had a Lastolite frame with a diffusion panel to cut the direct sunlight that was shining on the models.
For the second photo I increased the power on the Ranger to make the background much darker, thus allowing for type to be placed in the final catalog.
When shooting with a client on location like this I use the Sony A7R and the Sony Smart Remote Control App to tether wirelessly to my iPad. It allows the client and art director to see what I am shooting, without using cables and a laptop which can be tricky outside in the sun.
For the second year I shot the NY Moves Magazine “Personal Chef competition”
Work shot for Bounty, Olympian Julie Chu and her mother. Photographed in Boston